Generation M
Marketing, Strategic Planning

For years, product marketing in the U.S. has been heavily oriented toward the 18–49 age bracket. It’s time to consider how the world has changed! Meet the over–50 crowd – almost one-third of the nation’s population. They control nearly 70% of the net worth of all households and are constantly seeking new experiences, products, and services. Knowing that they are just as likely to try new brands as consumers half their age, wouldn’t you like to be on more familiar terms with them?

Generation M bridges the gap between companies looking for new growth opportunities and mature consumers. Their expertise in 50+ marketing enables them to develop strategies and programs for building businesses and helping clients achieve great results by providing strategic planning and consulting services that are target-specific and media neutral.

Generation M uses their experience in research, strategic planning, and integrated brand marketing to provide the expertise to help drive the demand curve for client products and services. They apply a unique approach for each engagement, complete with actionable strategies and sustainable marketing initiatives. Generation M employs rigorous analytics to help marketers reach this overlooked, underutilized demographic. They provide clients with fact-based insights, actionable strategies, and sustainable marketing initiatives for building relationships with the world’s fastest growing consumer segment.