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Frederick
C. "Fritz" Hoefer, Jr.
Brand Marketing, Sales
www.hkinsights.com
Fritz
is a senior brand marketing and sales executive recognized
by the industry for consistently providing innovative solutions
for growing businesses. He is adept at building brand marketing
and sales strategies and organization structures for both
retailers and manufacturers.
Over
the course of his 25+ year career, Fritz has:
- Managed customer and product market research projects and
store tests utilizing cutting edge technologies
- Introduced new industry-leading products and categories in
personal care, home fragrance, and gift markets
- Provided strategic direction to worldwide international brand
development
- Developed a catalog business from scratch
- Developed and managed strategic alliances with retailers
and manufacturers
- Trained sales organizations on advanced business planning
- Advised national mass-market retail leaders on merchandising,
pricing, and category management strategies
Fritz
is a Principal in HK Insights LLC, a product innovation and
marketing organization that assists clients in expanding revenue
through sustained market growth, sales productivity, and strategic
alignment of supply chain processes. Prior to this role, he
helped Bath & Body Works become a multi-billion dollar
business as Executive Vice President of New Business and Customer
Development and as EVP General Merchandise Manager. As Founder
and President of FCH Associates, Fritz led a successful independent
sales and brand marketing consulting practice for a Fortune
100 client base. As Senior Vice President Marketing and Sales,
he was responsible for the Consumer Products Division of Beiersdorf
Incorporated. Fritz also served in marketing and sales roles
with Unilever and Wyeth.
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