Pivotal Strategies
Pivotal StrategiesWhat We DoWho We AreOur ExperienceContact Us
 
Our Professionals
Larry Alexander
Damon Caiazza
Paul Curry
Dave Disque
Brad Dunnington
Tariq Farwana
Kevin Gadd
Stu Glasser
Fritz Hoefer
Mark Jeremias
Mike Koulermos
Mike Levison
Christine Myers
Tim O'Dell
Charlie Rath
Dan Reilly
John Rossler
Joe Roy
Ron Seiffert
Dave Sherer
Lew Shore
Marylin Silverman
Mike Sosh
Dave Stanchak
Terry Summers
John Willey
Our Service Firms

 

Charles W. Rath
Marketing, Advertising

A veteran of more than 30 years in marketing and advertising, Charlie has created and managed some of the most memorable and successful campaigns of all time. He is an inspiring creative talent and an expert at establishing a strong connection between a company or product and its target customers.

A few of Charlie’s most notable contributions include:

  • Leading the Dave Thomas advertising campaign for Wendy's, the longest running spokesperson campaign in the history of advertising
  • Leading the account and creative team for Wendy's extraordinarily famous "Where's the Beef!?" campaign
  • Collaborating on the widely recognized "Hot 'n Juicy" national advertising campaign for Wendy's Old-Fashioned Hamburgers
  • Introducing the signature "Hunt Campaign" for DSW (Designer Shoe Warehouse)

Most recently, Charlie served as Executive Vice President & Chief Marketing Officer for Retail Ventures, Inc. Prior to this role, he was with Wendy’s International, Inc. for more than 14 years where he was EVP & CMO. Charlie was also an accounts manager for more than 15 years at several well-known advertising agencies, including Dancer-Fitzgerald-Sample, Stockton-West-Burkhart, and J. Walter Thompson. A jazz enthusiast, Charlie founded the Firehouse Jazz Society and has produced a number of small jazz ensemble concerts and performances.

 
 
 
What We Do | Who We Are | Our Experience | Contact Us | Site Map
© 2006 Pivotal Strategies, All Rights Reserved.