• Building a knowledge management practice for the Bates Worldwide advertising network, capturing and integrating the expertise and know-how of the Bates network to enhance the business value of information
• Guiding the marketing director of a growing specialty retailer in setting up a marketing department, creating marketing plans, and coaching staff on strategic issues
• Developing on ongoing teen panel to provide up-to-date information about the teen experience
• Designing and executing a major subscriber study for New York’s Metropolitan Opera
• Designing and executing a worldwide attitude and lifestyle study
  conducted in 19 countries
• Working with the Board of Directors of Columbia University Medical Center “Women at Risk” high risk breast cancer organization to create a strategic plan

Marylin is a founder and partner of Generation M, helping clients build marketing strategies for serving adults in the 50+ age group. She served previously as Executive Vice President & Chief Knowledge Management Officer and EVP & Director of Strategic Planning and Research for Bates Worldwide. Prior to these roles, she was SVP & Associate Research Director for Backer & Spielvogel. Marylin also served as an advertising executive with Ogilvy & Mather, Foote Cone & Belding, and Compton. She has authored articles for a number of marketing publications and is an active participant in marketing and research organizations.